Archive - Country Dental
Equipment and Autoclave Services
Commercial Photography Project, Northern NSW
Selected Archive Credit
This project for Country Dental Equipment and Autoclave Services was developed in collaboration with designer Stephanie Hunt, creating a visually distinctive and approachable image library for website, marketing, and promotional use.
Shot on location in regional Northern NSW, the brief combined early-morning rural light, working environments, and the everyday realities of mobile technical service. The concept introduced a light-hearted “out in the field” narrative, blending specialist dental equipment with natural surroundings, including a memorable visit from a small flock of curious chickens.
The resulting images humanise a highly technical service, presenting Country Dental as professional, reliable, and deeply connected to the communities they support.
Project Details
Client: Country Dental Equipment and Autoclave Services
Creative Direction and Design: Stephanie Hunt
Photography: Raymond Mather
Location: Northern NSW, near Woolgoolga
Usage: Website, digital marketing, and print collateral
Focus: Equipment servicing, installation, calibration, validation, and brand storytelling
Creative Approach
This commission focused on building a distinctive and relatable visual identity for a highly specialised technical business.
Working with Stephanie Hunt, the concept was designed to move beyond standard corporate imagery and reflect the real-world nature of regional service work: early starts, remote locations, shifting light, and genuine connection with local communities.
The shoot began at sunrise on a very cold Northern NSW morning and unfolded across open farmland and working environments. Alongside dental chairs, autoclaves, and service equipment, a small group of inquisitive chickens became unexpected collaborators, adding warmth and humour to the visual narrative.
Ben Hargreaves, owner of Country Dental, photographed on location during a regional service visit, reflecting the company’s approachable and professional culture.
Onsite servicing and maintenance of dental equipment in a rural setting, highlighting Country Dental’s hands-on technical expertise.
This left-of-field approach transformed complex technical services into approachable, memorable storytelling. The final image library presents Country Dental as capable, reliable, and grounded in the rural landscapes they service.
This “left-of-field” approach transformed complex technical services into approachable, memorable storytelling. The resulting image library presents Country Dental as reliable, skilled, and deeply embedded in the rural landscapes they serve.
The project demonstrates how thoughtful visual direction can elevate specialist industries, creating imagery that builds trust, recognition, and long-term brand value.
Autoclave unit prepared for service, calibration, and validation, photographed on location to demonstrate compliance and quality standards.
Mobile dental equipment positioned in open farmland, with chickens in the background, reinforcing Country Dental’s regional reach and adaptability.
Portrait of Ben Hargreaves during onsite maintenance work, capturing the balance of technical skill and personal service.
ART1 Archive Context
This period forms part of the broader Cr8Studios and freelance production years, prior to establishing ART1.
View other related works and historical material in the Selected Credits.